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These are the most important things that you can do to develop a stronger, long-term search engine ranking

Content Development

The text that you present in your site should be original, focused, clearly written and easy to navigate. Search engine optimization is really a "specialized form of copywriting". Not only does the content need to be written in a manner that will convince your audience to take an action step, it also needs to be written so it is valued by the search engines. This is where a copywritter is a very valuable tool.

Increase Link Popularity

Link popularity is a measure of how many sites link to a particular Web site. The more sites that link to your site, the higher your link popularity is measured. The less sites that link to your site, the lower your link popularity is measured. For best search engine results, it is important to have sites that already have high link popularity link to your site. It is even better if the linking site has high ranking for the phrases you wish to be found for. This is like having an expert in your industry vouch for you.

Search Engine Submissions

Submission to the major directories is advised, but shall incur additional charges based upon these directories fee stucture. Submission will get your site listed and indexed within 48 hours, not the 6-12 weeks, as it may take otherwise.

The free submission search engines include:

Google Yahoo Netscape AOL Excite

AllTheWeb Lycos HotBot MSN Altavista

Further information on Search Engine Optimization

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